candy melts redesign

Client: Wilton Brands
Role: Designer, Photo Director
Type: Branding, Packaging

Objective: Update the Candy Melts brand and packaging while preserving the integrity of the prior design. Focusing on making the color of the product immediately identifiable since these are merchandised in bins on the bottom of store shelves.

Solution: Updated the Candy Melts logo and used rich colors to define the product's color. Focused the images and product color on the bottom half of the packaging for ease of consumer identification.